Messaging 2.0 Is Now Over


[tc_dropcap]The second messaging revolution is now quickly coming to a close.[/tc_dropcap]

With the news today that Korea’s leading messenger KakaoTalk is merging with one of that country’s largest internet portals, Daum Communications, we are witnessing the end of the rise of mobile-focused independent messaging startups that started just five years ago. Only Kik Messenger remains standing independently, although there are a slew of ephemeral messengers like Snapchat that are coming in the next generation (more on that in a minute).

The First Wave of Messaging


Before we dive into the details of Messaging 2.0, it’s important to understand the context of where this market started. Given the network effects intrinsic to communications apps, it is not surprising that they arrive in waves. Internet portals ruled the first generation of messaging apps, with companies like AOL, Yahoo, and Microsoft each developing their own eponymous apps. AOL came out with…

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