campagne de publicité, Community Management, détournement, digital, epic, good buzz, Like a Boss, social media, twitter, viral

Bel exemple #socialmedia d’une marque rebondissant sur l’actu sanglante de #GameofThrones #epic @tide


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https://twitter.com/tide/status/478651382875295745/photo/1

 The creatives behind Tide’s recent social media endeavors seem to be fans of Hershell Gordon Lewis, the horror movie industry’s « Godfather of Gore » and a longtime direct marketing copywriter for butcher brand Omaha Steaks. In other words, the detergent’s marketers aren’t afraid of a little blood.

via Tide’s Game of Thrones Play Social Shows It’s Not Afraid of a Little Blood | Adweek.

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