Facebook Conducted Experiments With Users Through Their News Feeds Because They Can


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Since Facebook is the one of the main reasons people stare at their smart phone every other minute, Facebook thought it would be fun to conduct a massive psychological experiment on some of their users. Why not with such a captivated audience?

Three studies have laid the groundwork for testing these processes via Facebook, the largest online social network. (i) emotional contagion occurs via text-based computer-mediated communication; (ii) contagion of psychological and physiological qualities has been suggested based on correlational data for social networks generally; and (iii) people’s emotional expressions on Facebook predict friends’ emotional expressions, even days later (although some shared experiences may in fact last several days). To date, however, there is no experimental evidence that emotions or moods are contagious in the absence of direct interaction between experiencer and target. (via)

Okay, to dumb it down, it basically says the…

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