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Les régies pub US de #cinémas s’associent avec @Shazam et @SoundHound pour des #publicités #mobile (encore faut il capter dans la salle …)

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Shazam and SoundHound, smartphone apps rooted in music discovery, inked deals this spring with cinema ad networks National CineMedia and Screenvision, respectively, that allow movie advertisers to tie audio-recognition features into preshow promotions on consumers’ devices.

via Cinemas Are Teaming Up With Shazam for a Blockbuster Mobile Ad Experience | Adweek.

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