Yelp wants as many in-roads and reminders for its service as possible, so today it upped limit on its API for pulling nearby places, rating, and photos from 100 calls a day to 25,000 without the need for pre-approval. By freeing up usage of its API, Yelp becomes more appealing to developers looking to help people discover local businesses, and could persuade them to use its database instead of Foursquare or Google Places.
Yelp’s VP of Business Development, Mike Ghaffary tells me « Historically, Yelp has been pretty closely guarded as a data set. » But now he says Yelp is opening up more and more because « we want to get the most useful local information to as many users as possible. »
Yelp’s data already powers apps for Apple, Yahoo BMW, Lexus, Mercedes, Pebble, and thousands of startups. With the higher 25,000 call limit and more API usage available upon request, its…
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