campagne de publicité, Community Management, détournement, design, digital, epic, generation, good buzz, Like a Boss, marketing, meme, photo, révolution, social media, stratégie, transformation, twitter, viral, wtf

La bière #Newcastle répond à la concurrence par du #lazybrandedcontent en demandant à ses fans leurs photos pour en faire les pires pub #epic #photoshop #fail #likeaboss

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« Newcastle recognized it needed more ‘engaging social content’ to keep all of its new followers interested, but this lazy branded content wasn’t going to make itself, » the brand tells AdFreak. « Newcastle definitely is not the first brand to ask fans to post photos on social media to ‘build a stronger community’ and whatnot, but Newcastle definitely is the best at turning those photos into into obvious, exaggerated, poorly executed ads. »

via Newcastle Asks for Fan Photos, Which It Promises to Photoshop Poorly Into Terrible Ads | Adweek.


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