It seems that with every earnings report, we hit another milestone in Facebook’s shift to mobile. Here’s the latest one: 526 million of its monthly active users access Facebook solely from their mobile devices.
That’s up from 456 million in the previous quarter, and it’s an increase of around 78 percent from the 296 million mobile-only users that Facebook saw during the same period last year. That also represents about 38 percent of Facebook’s 1.39 billion monthly active users.
You can see the growth in the chart above, which is from the slides accompanying Facebook’s fourth-quarter earnings report. (If you can’t quite make out the fine print, for the « mobile only » number, Facebook is counting usage of its mobile app and mobile website, as well as usage of Messenger, but not WhatsApp or Instagram.)
Just in case you doubted whether Facebook’s mobile user base is really big, there are…
View original post 74 mots de plus