One key part of being a great marketer is understanding how (and why) people think
and act the way they do. It’s much harder to create compelling content marketing, for
example, if you don’t know why it would be compelling to your audience in the first
This is where looking at your marketing activities through a psychological lens can help.
If you understand some of the basic elements of psychology — and understand how
those principles influence how people think, feel, and behave — you can better connect
with people, influence their behavior, and hopefully, see better business results.
So let’s get started with some lessons on psychology that should help you understand
basic human needs, and key principles of human behavior.