Black Milk Clothing, une erreur sur un tweet et tout s’écroule : How Not To Use Social Media #Fail

Sometimes brands that hit it big forget where their success came from in the first place – but their followers certainly don’t. Popular online clothing retailer Black Milk Clothing learned this the hard way this weekend. Update: The company has since issued an apology.

via Black Milk Clothing Illustrates How Not To Use Social Media.