bad buzz, fail, social media, stratégie, viral

Black Milk Clothing, une erreur sur un tweet et tout s’écroule : How Not To Use Social Media #Fail

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To celebrate May the Fourth (Star Wars Day, for those of you who were unaware), the Black Milk Clothing fanpage posted this…

Sometimes brands that hit it big forget where their success came from in the first place – but their followers certainly don’t. Popular online clothing retailer Black Milk Clothing learned this the hard way this weekend. Update: The company has since issued an apology.

via Black Milk Clothing Illustrates How Not To Use Social Media.

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