Community Management, cosmétique, digital, entreprise, generation, good buzz, marketing, social media, stratégie, viral, youtube

Comment @NyxCosmetics est devenu leader grâce aux contenus générés par les utilisateurs @YouTube et a séduit @Loreal au passage

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L’Oreal recently announced its plans to acquire NYX Cosmetics, a $100 million company that has found a way to become the fan-favorite on YouTube, far surpassing L’Oreal on the platform. How did NYX (rhymes with « fix ») build this enormous footprint on YouTube while other brands are working so hard to catch up? It all started with the Jumbo pencil.

via How NYX Became a YouTube Leader in User-generated Videos.