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Ces nouveaux concepts d’e-commerce de mode masculine qui cartonnent @journaldunet
Catalogue limité, simplicité de l’expérience, relation fidélisante… Ces sites marchands ont enfin trouvé la bonne recette pour s’adapter aux habitudes de shopping des hommes.
via Ces nouveaux concepts d’e-commerce de mode masculine qui cartonnent – JDN Web & Tech.
Les premiers #Hyperlapse utilisés par des marques @Instagram
http://instagram.com/p/sLyJ9CC8oI
Instagram’s Hyperlapse app is intended to turn shaky videos into high-quality clips, which should satisfy marketers who already employ Instagram and Facebook to create fun, short content but want videos to look a bit more polished.
via Brands Experiement With Instagram’s Hyperlapse | Adweek.
La bière #Newcastle répond à la concurrence par du #lazybrandedcontent en demandant à ses fans leurs photos pour en faire les pires pub #epic #photoshop #fail #likeaboss
« Newcastle recognized it needed more ‘engaging social content’ to keep all of its new followers interested, but this lazy branded content wasn’t going to make itself, » the brand tells AdFreak. « Newcastle definitely is not the first brand to ask fans to post photos on social media to ‘build a stronger community’ and whatnot, but Newcastle definitely is the best at turning those photos into into obvious, exaggerated, poorly executed ads. »
via Newcastle Asks for Fan Photos, Which It Promises to Photoshop Poorly Into Terrible Ads | Adweek.
