campagne de publicité, Community Management, détournement, design, digital, epic, generation, good buzz, Like a Boss, marketing, meme, photo, révolution, social media, stratégie, transformation, twitter, viral, wtf

La bière #Newcastle répond à la concurrence par du #lazybrandedcontent en demandant à ses fans leurs photos pour en faire les pires pub #epic #photoshop #fail #likeaboss

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« Newcastle recognized it needed more ‘engaging social content’ to keep all of its new followers interested, but this lazy branded content wasn’t going to make itself, » the brand tells AdFreak. « Newcastle definitely is not the first brand to ask fans to post photos on social media to ‘build a stronger community’ and whatnot, but Newcastle definitely is the best at turning those photos into into obvious, exaggerated, poorly executed ads. »

via Newcastle Asks for Fan Photos, Which It Promises to Photoshop Poorly Into Terrible Ads | Adweek.


digital, entreprise, epic, futur, generation, good buzz, Like a Boss, meme, révolution, social media, stratégie, transformation, viral

Comment #BuzzFeed est devenu un géant des #Media de la nouvelle ère grâce au #socialmedia #epic #coolstorybro

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On 17 January, 2001, an MIT grad student named Jonah Peretti sent a dozen friends an email detailing his mischievous correspondence with the NIKEiD sneaker-customisation store. His online order, number o16468000, had been cancelled and he’d complained to customer service, even though the word he’d wanted printed on his ZOOM XC USA running shoes — « sweatshop » — was neither profane nor a breach of trademark. « I choose [sic] the iD because I wanted to remember the toil and labor of the children that made my shoes, » Peretti had written back to « Could you please ship them to me immediately. »

via How BuzzFeed mastered social sharing to become a media giant for a new era (Wired UK).

campagne de publicité, détournement, meme, print

Le #meme « Cat Beards » récupéré et détourné pour … les chiens ! par #BBDO pour #Pedigree

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Pedigree Dentastix Fresh: The freshest dog breath, Bluna

Dog owners all over the globe know that it’s called “dog breath” for a reason. You can’t go through the day having 2 to 3 meals, licking your fur, catching sticks, retrieving balls out of the lake, sniffing other dog’s butts, finding dead squirrels in the park, and then expect to have fresh breath. To smell fresh breath from a dog would be utterly surprising and take your breath away. This campaign amusingly captures the moment the owners realize how clean and fresh their dog’s breath is thanks to Pedigree Dentastix Fresh.

via Pedigree Dentastix Fresh: The freshest dog breath, Bluna | Ads of the World™.


Cat Beards is a photo fad that involves positioning a cat in front of one’s face in such a manner that the feline’s furry chin appears as if it is part of the model’s facial hair.


via Cat Beards | Know Your Meme