détournement, design, digital, epic, facebook, generation, good buzz, photo, print, social media, transformation, viral

Après le phénomène photo sur #Facebook l’expo en 4×3 des « Photos de François » au service de l’ #Histoire pour l’anniverssaire de la #libération de #Cherbourg

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La Ville de Cherbourg-Octeville (Manche) présente à partir d’aujourd’hui une grande exposition dans les rues en format géant sur des bâches de 4 m x 3 m. Des clichés que j’ai réalisés sur le concept des Photos de François mais cette fois, au service de l’Histoire.

via PHOTOS – La libération de Cherbourg-Octeville vue de 2014 | François Dourlen.

campagne de publicité, détournement, meme, print

Le #meme « Cat Beards » récupéré et détourné pour … les chiens ! par #BBDO pour #Pedigree

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Pedigree Dentastix Fresh: The freshest dog breath, Bluna

Dog owners all over the globe know that it’s called “dog breath” for a reason. You can’t go through the day having 2 to 3 meals, licking your fur, catching sticks, retrieving balls out of the lake, sniffing other dog’s butts, finding dead squirrels in the park, and then expect to have fresh breath. To smell fresh breath from a dog would be utterly surprising and take your breath away. This campaign amusingly captures the moment the owners realize how clean and fresh their dog’s breath is thanks to Pedigree Dentastix Fresh.

via Pedigree Dentastix Fresh: The freshest dog breath, Bluna | Ads of the World™.


Cat Beards is a photo fad that involves positioning a cat in front of one’s face in such a manner that the feline’s furry chin appears as if it is part of the model’s facial hair.


via Cat Beards | Know Your Meme

campagne de publicité, Community Management, design, digital, e-commerce, futur, generation, good buzz, Like a Boss, marketing, print, révolution, social media, stratégie, transformation, vêtement, viral

Imprimez vos photos sur TOUTE la surface de vos #sneackers #zxflux avec #miadidas sur #iPhone et #Android par @adidasoriginals #likeaboss

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ARE YOU READY? Take the #zxflux to the next level with the ultra innovative photo print app from #miadidas. Print your favourite photos straight on to one of 2014’s hottest silhouettes and make a statement on your sneakers like never before. Rolling out on iPhone and Android from August 2014. The possibilities are limitless.

via Video by adidasoriginals.

campagne de publicité, détournement, fail, print, social media, viral

21 affiches vandalisées par leurs « cibles » avec humours #legrandetournement

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hilarious vandalized billboards die of stubborness

The only people who like advertising are the people who work in advertising. The rest of us resent constantly being told to eat Chili’s Sizzling Fajita Blasters and try McDonald’s new Fry McBits. The heroes who have comically defaced these billboards “get it.”


via McDonalds, and Burger king have funny vandalized billboards! | SMOSH.