campagne de publicité, Community Management, digital, epic, generation, good buzz, Like a Boss, marketing, musique, révolution, social media, stratégie, transformation, twitter, vine, viral

L’étoile montante sur @Vine @ShawnMendes devient n°1 des ventes sur @iTunes en 37 Minutes grâce à #shawntonumber1 retweeté par son million et 1/2 de fans #epic #likeaboss

No Comments


Digital Music

Smiling at the camera in a small studio in Dallas, the 15-year-old urged the viewers to tweet « #ShawnToNumber1, » and within 37 minutes of making the EP available on iTunes, his music catapulted to the top spot on the iTunes Top Albums chart. Meanwhile, the hashtag became Twitter’s top trending topic as his army of 1.5 million followers rallied in support.

via Vine Star Shawn Mendes Reached No. 1 on iTunes in Just 37 Minutes. &

The Rapid Rise of Digital Music