digital, futur, generation, musique, social media, stratégie, transformation

Génération zapping musicale = 5 secondes #Spotify

According to a new study from Music Machinery, 24 percent of Spotify users skip a song after only five seconds of streaming it. A skip is outlined as any instance wherein users “abandon the song before it finishes,” whether they searched for and started another track or moved to a new playlist selection. In fact, nearly half of Spotify users can’t be bothered to finish a song.

via No one actually finishes songs on Spotify.

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