— McDonald’s (@McDonalds) 19 Mai 2014
— darth™ (@darth) 20 Mai 2014
“Happy” was introduced to Happy Meal boxes in France in 2009, rolling out across Latin America and the rest of Europe after that. Now it’s launching in the U.S., along with a new low-fat yoghurt offering for kids, on May 23.
But as far as much of social media was concerned, McDonald’s might as well been parachuting the “fun and excitement” of “Chucky” the killer doll into the boxed meals, whose biggest draw is the plastic toy.