‘Fandom’ is a term used to refer to a subculture composed of fans characterized by a feeling of sympathy and camaraderie with others who share a common interest. And Tumblr knows all about it. Some special TV shows, movies, and actors have become popular over night entirely due to Tumblr. Tumblr is probably most underestimated resource for movie/tv advertising. The social platform with more than 25 million unique visitors has single handedly changed the way we watch TV and created a whole new lingo around it.
via AY Digital.