Les 10 commandements du #ContentMarketing par @briansolis #Brillant

1. Don’t chase shiny objects.

2. Stop operating against a content marketing calendar.

3. Refrain from exclusively following case studies of people “doing great content.”

4. Don’t you dare use technology to “scale your shit.”

5. Shift from views or impressions as metrics and instead track performance and outcomes.

…The 10 Commandments of Content Marketing @ http://www.briansolis.com/2015/09/10-commandments-content-marketing-2/