Les régies pub US de #cinémas s’associent avec @Shazam et @SoundHound pour des #publicités #mobile (encore faut il capter dans la salle …)

Shazam and SoundHound, smartphone apps rooted in music discovery, inked deals this spring with cinema ad networks National CineMedia and Screenvision, respectively, that allow movie advertisers to tie audio-recognition features into preshow promotions on consumers’ devices.

via Cinemas Are Teaming Up With Shazam for a Blockbuster Mobile Ad Experience | Adweek.