Pourquoi et comment #BurgerKing obtient 380 #Tweets par minute avec #chickenfriesareback @Adweek #socialmedia #cmo #cm

If you’ve ever wondered why Burger King, McDonald’s and KFC consistently « bring back » shelved menu items (respectively, Chicken Fries, McRib/Shamrock Shake, the Double Down « sandwich ») for a limited time, the key reason is simple: Quick-serve restaurants (QSRs) need to give Joe Consumer—who tires of the same old menu items all the time—a buzzy/fun reason to start patronizing their locations again.

via Burger King Is Getting 380 Tweets Every Minute for Chicken Fries | Adweek.