We couldn't have gone through our long weekend without our sun essentials! ☀💙💜 @Proactiv & @VitaCoco #nyxfaceawards pic.twitter.com/ObEp9jLQSe
— NYX Cosmetics (@NyxCosmetics) 7 Juillet 2014
L’Oreal recently announced its plans to acquire NYX Cosmetics, a $100 million company that has found a way to become the fan-favorite on YouTube, far surpassing L’Oreal on the platform. How did NYX (rhymes with « fix ») build this enormous footprint on YouTube while other brands are working so hard to catch up? It all started with the Jumbo pencil.
via How NYX Became a YouTube Leader in User-generated Videos.