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Ces nouveaux concepts d’e-commerce de mode masculine qui cartonnent @journaldunet


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mens clothing online

 

Catalogue limité, simplicité de l’expérience, relation fidélisante… Ces sites marchands ont enfin trouvé la bonne recette pour s’adapter aux habitudes de shopping des hommes.

via Ces nouveaux concepts d’e-commerce de mode masculine qui cartonnent – JDN Web & Tech.

campagne de publicité, design, digital, entreprise, futur, innovation, instagram, marketing, photo, social media, stratégie, transformation, viral

Les premiers #Hyperlapse utilisés par des marques @Instagram


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Follow the signs. #Hyperlapse #DoTheDew

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Instagram’s Hyperlapse app is intended to turn shaky videos into high-quality clips, which should satisfy marketers who already employ Instagram and Facebook to create fun, short content but want videos to look a bit more polished.

via Brands Experiement With Instagram’s Hyperlapse | Adweek.

campagne de publicité, Community Management, détournement, design, digital, epic, generation, good buzz, Like a Boss, marketing, meme, photo, révolution, social media, stratégie, transformation, twitter, viral, wtf

La bière #Newcastle répond à la concurrence par du #lazybrandedcontent en demandant à ses fans leurs photos pour en faire les pires pub #epic #photoshop #fail #likeaboss


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« Newcastle recognized it needed more ‘engaging social content’ to keep all of its new followers interested, but this lazy branded content wasn’t going to make itself, » the brand tells AdFreak. « Newcastle definitely is not the first brand to ask fans to post photos on social media to ‘build a stronger community’ and whatnot, but Newcastle definitely is the best at turning those photos into into obvious, exaggerated, poorly executed ads. »

via Newcastle Asks for Fan Photos, Which It Promises to Photoshop Poorly Into Terrible Ads | Adweek.