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bad buzz, campagne de publicité, Community Management, digital, entreprise, fail, marketing, meme, social media, stratégie, Uncategorized, viral

La mascotte des Happy Meal français fait peur aux américains @McDonalds #badbuzz

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“Happy” was introduced to Happy Meal boxes in France in 2009, rolling out across Latin America and the rest of Europe after that. Now it’s launching in the U.S., along with a new low-fat yoghurt offering for kids, on May 23.

But as far as much of social media was concerned, McDonald’s might as well been parachuting the “fun and excitement” of “Chucky” the killer doll into the boxed meals, whose biggest draw is the plastic toy.

via McDonald’s ‘terrifying’ new Happy Meal mascot goes viral – Behind the Storefront – MarketWatch.

bio, campagne de publicité, détournement, entreprise, generation, good buzz, révolution, social media, stratégie

N’achetez pas ! : la dernière campagne de #Biocoop par #FredFaridGroup @LADN_EU

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Biocoop a lancé une campagne de communication mais avant tout d’information, où la marque demande aux consommateurs de ne pas acheter. Interview !

via N’achetez pas!! – MARQUE – l’ADN.

campagne de publicité, digital, e-commerce, entreprise, futur, generation, gif, good buzz, Like a Boss, marketing, meme, social media, stratégie, viral

L’analyse d’une campagne #CrossChannel parfaite pour #Starbucks

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WOOHOO isn’t the only keyword out there. Starbucks has cleverly woven several different taglines and ideas into this summer campaign, including SMILE, FLASHY, and SAYYES. I’ve yet to determine whether any of these differ from the original campaign, as I’ve received the same welcome message for each keyword, followed by slightly different copy for the cat gif. Starbucks may be using different keywords and taglines to determine where opt-ins are coming from, but I may just be guessing. However, here’s a quick recommendation: It’s super important to consider the customer’s experience when using multiple keywords. No one wants to get the same message twice (or three times). Even if the program is the same across the keywords, change up your copy and images to keep it fresh.

via The ExactTarget Blog Starbucks Brews Up a Cross-Channel Win » The ExactTarget Blog.

Community Management, détournement, digital, futur, generation, gif, good buzz, marketing, meme

Le potentiel inexploité par les #marques des #Fandoms de #Tumblr

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‘Fandom’ is a term used to refer to a subculture composed of fans characterized by a feeling of sympathy and camaraderie with others who share a common interest. And Tumblr knows all about it. Some special TV shows, movies, and actors have become popular over night entirely due to Tumblr. Tumblr is probably most underestimated resource for movie/tv advertising. The social platform with more than 25 million unique visitors has single handedly changed the way we watch TV and created a whole new lingo around it.

 

via AY Digital.

campagne de publicité, cloud, entreprise, generation, good buzz, révolution, stratégie, transformation

La rébellion continue chez #Rackspace : #OpenStack le prochain #Linux pour le #Cloud ?

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Just Rebels? Or a Rebel Alliance? Troy Toman – OpenStack Summit Atlanta – May 2014 – YouTube.