WOOHOO isn’t the only keyword out there. Starbucks has cleverly woven several different taglines and ideas into this summer campaign, including SMILE, FLASHY, and SAYYES. I’ve yet to determine whether any of these differ from the original campaign, as I’ve received the same welcome message for each keyword, followed by slightly different copy for the cat gif. Starbucks may be using different keywords and taglines to determine where opt-ins are coming from, but I may just be guessing. However, here’s a quick recommendation: It’s super important to consider the customer’s experience when using multiple keywords. No one wants to get the same message twice (or three times). Even if the program is the same across the keywords, change up your copy and images to keep it fresh.
‘Fandom’ is a term used to refer to a subculture composed of fans characterized by a feeling of sympathy and camaraderie with others who share a common interest. And Tumblr knows all about it. Some special TV shows, movies, and actors have become popular over night entirely due to Tumblr. Tumblr is probably most underestimated resource for movie/tv advertising. The social platform with more than 25 million unique visitors has single handedly changed the way we watch TV and created a whole new lingo around it.
via AY Digital.