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La mascotte des Happy Meal français fait peur aux américains @McDonalds #badbuzz

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“Happy” was introduced to Happy Meal boxes in France in 2009, rolling out across Latin America and the rest of Europe after that. Now it’s launching in the U.S., along with a new low-fat yoghurt offering for kids, on May 23.

But as far as much of social media was concerned, McDonald’s might as well been parachuting the “fun and excitement” of “Chucky” the killer doll into the boxed meals, whose biggest draw is the plastic toy.

via McDonald’s ‘terrifying’ new Happy Meal mascot goes viral – Behind the Storefront – MarketWatch.

Community Management, détournement, digital, futur, generation, gif, good buzz, marketing, meme

Le potentiel inexploité par les #marques des #Fandoms de #Tumblr

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‘Fandom’ is a term used to refer to a subculture composed of fans characterized by a feeling of sympathy and camaraderie with others who share a common interest. And Tumblr knows all about it. Some special TV shows, movies, and actors have become popular over night entirely due to Tumblr. Tumblr is probably most underestimated resource for movie/tv advertising. The social platform with more than 25 million unique visitors has single handedly changed the way we watch TV and created a whole new lingo around it.


via AY Digital.