mobile

détournement, design, digital, epic, facebook, generation, good buzz, photo, print, social media, transformation, viral

Après le phénomène photo sur #Facebook l’expo en 4×3 des « Photos de François » au service de l’ #Histoire pour l’anniverssaire de la #libération de #Cherbourg


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La Ville de Cherbourg-Octeville (Manche) présente à partir d’aujourd’hui une grande exposition dans les rues en format géant sur des bâches de 4 m x 3 m. Des clichés que j’ai réalisés sur le concept des Photos de François mais cette fois, au service de l’Histoire.

via PHOTOS – La libération de Cherbourg-Octeville vue de 2014 | François Dourlen.

campagne de publicité, digital, epic, instagram, Like a Boss, marketing, mobile, social media, viral

La lente et excellente campagne #MOBILETELESYSTEMS sur #Instagram #SEXY #OILED #MYSELF #SIX #HOT …


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BACKGROUND

No one likes waiting. Especially when it’s about mobile Internet.

OBJECTIVE

Only the fastest 4G LTE mobile Internet won’t keep you waiting. And this was the message we had to bring home to our subscribers.

IDEA

We got the hottest girls in Russian show business/the most popular Instagram bloggers: Victoria Bonya, Alena Vodonaeva and Anna Sedokova to upload the most staggering pictures with the following hash tags: #sexy #oiled #myself #six #hot #naked #pumpedup #guys #red #latex #ass #withanimals #cat #bear #horse #crazy #positions #wow #amazing #ohmygod.  Here it is. Yup, it’s just a photo, not connection problems, as you may have thought. The visitors were at a loss, and the number of comments grew further and further. But two hours later our beauties uploaded a video reveal containing the MTS 4G ad. And they apologized for creating too much “expectation » among their subscribers.

RESULTS

– The campaign attracted the attention of 1.6 million curious visitors.

– And when the other users started to upload tease picture on their accounts, the number of people involved grew to 3 million.

– This has been the quickest advertising campaign for the fastest mobile 4G Internet from MTS

via #MOBILE TELESYSTEMS – #SEXY #OILED #MYSELF #SIX #HOT … on Vimeo.