campagne de publicité, Community Management, détournement, design, digital, epic, generation, good buzz, Like a Boss, marketing, meme, photo, révolution, social media, stratégie, transformation, twitter, viral, wtf

La bière #Newcastle répond à la concurrence par du #lazybrandedcontent en demandant à ses fans leurs photos pour en faire les pires pub #epic #photoshop #fail #likeaboss

No Comments

« Newcastle recognized it needed more ‘engaging social content’ to keep all of its new followers interested, but this lazy branded content wasn’t going to make itself, » the brand tells AdFreak. « Newcastle definitely is not the first brand to ask fans to post photos on social media to ‘build a stronger community’ and whatnot, but Newcastle definitely is the best at turning those photos into into obvious, exaggerated, poorly executed ads. »

via Newcastle Asks for Fan Photos, Which It Promises to Photoshop Poorly Into Terrible Ads | Adweek.


campagne de publicité, Community Management, digital, entreprise, good buzz, marketing, social media, stratégie, twitter, viral

Pourquoi et comment #BurgerKing obtient 380 #Tweets par minute avec #chickenfriesareback @Adweek #socialmedia #cmo #cm

No Comments


If you’ve ever wondered why Burger King, McDonald’s and KFC consistently « bring back » shelved menu items (respectively, Chicken Fries, McRib/Shamrock Shake, the Double Down « sandwich ») for a limited time, the key reason is simple: Quick-serve restaurants (QSRs) need to give Joe Consumer—who tires of the same old menu items all the time—a buzzy/fun reason to start patronizing their locations again.

via Burger King Is Getting 380 Tweets Every Minute for Chicken Fries | Adweek.