This high school dropout turned viral video maker has worked with big brands such as Nike and Mercedes-Benz to create ads that millennials love.
Source : How YouTube Sensation Casey Neistat Succeeded in Making Ads for People Who Hate Ads
This high school dropout turned viral video maker has worked with big brands such as Nike and Mercedes-Benz to create ads that millennials love.
Source : How YouTube Sensation Casey Neistat Succeeded in Making Ads for People Who Hate Ads
« Merci qui ? Merci Jacquie et Michel ! » La phrase culte est presque rentrée dans le langage courant. Qui aurait cru qu’un site d’échangisme et de porno amateur pourrait influencer le grand public ? C’est pourtant la grande réussite de Jacquie et Michel, un couple (réel ? conceptuel ?) qui a eu quelques bonnes idées… Décryptage d’une success story made in France.
via Le site X Jacquie et Michel : un empire fulgurant qui sort le porno de son ghetto – le Plus.
http://instagram.com/p/sLyJ9CC8oI
Instagram’s Hyperlapse app is intended to turn shaky videos into high-quality clips, which should satisfy marketers who already employ Instagram and Facebook to create fun, short content but want videos to look a bit more polished.
via Brands Experiement With Instagram’s Hyperlapse | Adweek.
Bien entendu, le cas de PewDiePie est particulier. Le Suédois est en effet le YouTuber ayant le plus grand nombre d’abonnés au monde (toutes catégories confondues). Tous ses confrères n’ont donc pas sa visibilité.
via PewDiePie relance les ventes d’un jeu 4 ans après sa sortie. – PewDiePie Made Skate 3 So Popular EA Started Reprinting the Game
« Newcastle recognized it needed more ‘engaging social content’ to keep all of its new followers interested, but this lazy branded content wasn’t going to make itself, » the brand tells AdFreak. « Newcastle definitely is not the first brand to ask fans to post photos on social media to ‘build a stronger community’ and whatnot, but Newcastle definitely is the best at turning those photos into into obvious, exaggerated, poorly executed ads. »
via Newcastle Asks for Fan Photos, Which It Promises to Photoshop Poorly Into Terrible Ads | Adweek.