YouTube becomes a search engine not for web pages but for shared experiences. Apps too are becoming the new search.
It’s a good thing Google also owns YouTube. According to a research study published by Ask Your Target Market in Q3 2012, 95% of consumers use both YouTube and Google when searching for relevant content. And, it’s not just YouTube either; connected customers are fragmenting search through every social network, community, forum, and app where shared experiences become a currency in decision-making. Google doesn’t own the app economy though.
We now need to optimize search results for shared experiences in every network that’s significant to our connected customers.