epic, Like a Boss, marketing, storytelling, stratégie, youtube

« The story is everything » Kevin Spacey cloture la #Keynote du #Content #Marketing World 2014 #StoryTelling

No Comments

Oscar award-winning actor and producer Kevin Spacey spoke to 2,600 marketers from 50 countries at Content Marketing World 2014, held September 8-11, 2014 in Cleveland, Ohio. Mr. Spacey broke down the elements of a story: conflict, authenticity and audience during his 60-minute presentation. After his keynote, Mr. Spacey joined CMI Founder Joe Pulizzi on stage for a brief Q&A with the audience.

Kevin Spacey Closing Keynote Highlights – Content Marketing World 2014 – YouTube.

campagne de publicité, Community Management, détournement, design, digital, epic, generation, good buzz, Like a Boss, marketing, meme, photo, révolution, social media, stratégie, transformation, twitter, viral, wtf

La bière #Newcastle répond à la concurrence par du #lazybrandedcontent en demandant à ses fans leurs photos pour en faire les pires pub #epic #photoshop #fail #likeaboss

No Comments

« Newcastle recognized it needed more ‘engaging social content’ to keep all of its new followers interested, but this lazy branded content wasn’t going to make itself, » the brand tells AdFreak. « Newcastle definitely is not the first brand to ask fans to post photos on social media to ‘build a stronger community’ and whatnot, but Newcastle definitely is the best at turning those photos into into obvious, exaggerated, poorly executed ads. »

via Newcastle Asks for Fan Photos, Which It Promises to Photoshop Poorly Into Terrible Ads | Adweek.