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epic, Like a Boss, marketing, storytelling, stratégie, youtube

« The story is everything » Kevin Spacey cloture la #Keynote du #Content #Marketing World 2014 #StoryTelling


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Oscar award-winning actor and producer Kevin Spacey spoke to 2,600 marketers from 50 countries at Content Marketing World 2014, held September 8-11, 2014 in Cleveland, Ohio. Mr. Spacey broke down the elements of a story: conflict, authenticity and audience during his 60-minute presentation. After his keynote, Mr. Spacey joined CMI Founder Joe Pulizzi on stage for a brief Q&A with the audience.

Kevin Spacey Closing Keynote Highlights – Content Marketing World 2014 – YouTube.

campagne de publicité, Community Management, détournement, design, digital, epic, generation, good buzz, Like a Boss, marketing, meme, photo, révolution, social media, stratégie, transformation, twitter, viral, wtf

La bière #Newcastle répond à la concurrence par du #lazybrandedcontent en demandant à ses fans leurs photos pour en faire les pires pub #epic #photoshop #fail #likeaboss


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« Newcastle recognized it needed more ‘engaging social content’ to keep all of its new followers interested, but this lazy branded content wasn’t going to make itself, » the brand tells AdFreak. « Newcastle definitely is not the first brand to ask fans to post photos on social media to ‘build a stronger community’ and whatnot, but Newcastle definitely is the best at turning those photos into into obvious, exaggerated, poorly executed ads. »

via Newcastle Asks for Fan Photos, Which It Promises to Photoshop Poorly Into Terrible Ads | Adweek.

 

campagne de publicité, Community Management, digital, epic, generation, good buzz, Like a Boss, marketing, musique, révolution, social media, stratégie, transformation, twitter, vine, viral

L’étoile montante sur @Vine @ShawnMendes devient n°1 des ventes sur @iTunes en 37 Minutes grâce à #shawntonumber1 retweeté par son million et 1/2 de fans #epic #likeaboss


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Digital Music

Smiling at the camera in a small studio in Dallas, the 15-year-old urged the viewers to tweet « #ShawnToNumber1, » and within 37 minutes of making the EP available on iTunes, his music catapulted to the top spot on the iTunes Top Albums chart. Meanwhile, the hashtag became Twitter’s top trending topic as his army of 1.5 million followers rallied in support.

via Vine Star Shawn Mendes Reached No. 1 on iTunes in Just 37 Minutes. &

The Rapid Rise of Digital Music