entreprise

digital, entreprise, facebook, futur, innovation, social media, stratégie, transformation

Très bonne #analyse sur la #stratégie #mobile de @Facebook et les 10 prochaines années


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As the Facebook CEO makes the rounds at f8, the company’s daylong developer conference, it is clear that he is among his people. Fifteen hundred hackers have amassed, the first time Zuck has called this flock together in two and a half years. They’re here to attend engineering sessions about how to build, grow, and monetize their apps; to munch on plastic-wrapped sandwiches trucked up from Facebook’s Menlo Park headquarters; and to try to catch a glimpse of Zuck casually hanging out by the Oculus Rift demo, a sight even more surreal for them than the virtual-reality experience itself. Despite the stuffy heat–the 125,000-square-foot space doesn’t have air-conditioning, so Facebook had to import its own ventilation ducts, which hum along the wooden ceilings–Zuck looks cool and relaxed in his T-shirt and jeans. He walks tall, chest out firmly, and with each quick hello he leaves a trail of starstruck smiles and excited whispers in his wake, as if Harry Styles were strolling through a suburban shopping mall. As one beaming attendee says after shaking hands with the CEO, « He seems pretty f­ucking confident! »

via Facebook’s Plan To Own Your Phone | Fast Company | Business + Innovation.

digital, e-commerce, entreprise, google, marketing, statistique, stratégie

Baromètre sectoriel sur la performance de conversion des sites #ecommerce #français @Google #statistique #taux


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Baromètre sectoriel sur la performance de conversion des sites e-commerce en France

Baromètre 2013

Google et Kantar Media proposent la 3ème édition du «Baromètre sectoriel sur la performance de conversion des sites e-commerce français ». Initiée en 2012, l’étude permet aux acteurs de e-commerce en France de comparer les performances de conversion de leur site et leur évolution par rapport à la moyenne du secteur afin d’identifier les axes d’optimisation prioritaires.

via KantarMedia | Ad Intelligence | Digital Media | Google et Kantar Media Compete publient ….

digital, entreprise, epic, futur, generation, good buzz, Like a Boss, meme, révolution, social media, stratégie, transformation, viral

Comment #BuzzFeed est devenu un géant des #Media de la nouvelle ère grâce au #socialmedia #epic #coolstorybro


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On 17 January, 2001, an MIT grad student named Jonah Peretti sent a dozen friends an email detailing his mischievous correspondence with the NIKEiD sneaker-customisation store. His online order, number o16468000, had been cancelled and he’d complained to customer service, even though the word he’d wanted printed on his ZOOM XC USA running shoes — « sweatshop » — was neither profane nor a breach of trademark. « I choose [sic] the iD because I wanted to remember the toil and labor of the children that made my shoes, » Peretti had written back to nikeid_personalize@nike.com. « Could you please ship them to me immediately. »

via How BuzzFeed mastered social sharing to become a media giant for a new era (Wired UK).

campagne de publicité, détournement, digital, entreprise, epic, futur, good buzz, Like a Boss, viral, youtube

Quand les pubards se moquent des pubards (et du client) avec des trucs de pubards :) Creative Fuel #epic #ads


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Every so often, an idea comes along that is a real game changer. That shifts paradigms. That blows your freaking mind. It’s an idea that is certain to become a part of the cultural zeitgeist by blurring the lines between advertising, marketing, technology, and brain washing. This is one such idea. And it will improve your creativity by at least 23%. Introducing The World’s First Crowd Sourced 3D-Printed QR Code Live Streamed Via Go Pro To A Smart Phone Or Tablet Device Drone Delivery Ticket System Project.

via Creative Fuel – YouTube.

campagne de publicité, digital, entreprise, epic, facebook, futur, generation, good buzz, google, innovation, Like a Boss, marketing, révolution, social media, stratégie, transformation, viral

Après un article sur le blog #Google une chronique radio hebdo sur #BFM pour @FREDFARID #epic #likeaboss


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Le tout évidement relayé via Facebook en actu sponsorisée …

 

Fred & Farid Group is the first French independent Digital Creative Group based in Paris and Shanghai. Founded in 2006 by Frederic Raillard and Farid Mokart, we create digital integrated ad campaigns for global brands such as Audi, Porsche, Diesel, Société Générale, Garnier, and Mondelez. We’ve grown extremely fast and now have more than 350 employees in our Paris and Shanghai offices and have won 129 digital distinctions since 2011.

via Global Digital Creative Agency Fred & Farid Replaces Macs with Chromebooks – Official Google Enterprise Blog

 

Photo : BFM Business, en partenariat avec FRED & FARID GROUP, lance #FredinChina un nouveau rendez-vous media digital animé par Frédéric Raillard dans l’émission Chine Hebdo de Mathieu Jolivet. 

Retrouvez tous les podcasts sur : www.fredinchina.com

#socialmedia #china#FREDINCHINA EST LA NOUVELLE CHRONIQUE HEBDOMADAIRE ANIMEE PAR FREDERIC RAILLARD, PRESIDENT ET CO-FONDATEUR DE FRED & FARID GROUP, PREMIER GROUPE FRANÇAIS INDEPENDANT DE CREATION DIGITALE.

via FRED IN CHINA | Chroniques sur le social media en Chine pour Chine Hebdo BFM Business.